Photo by Rick Gush
Someone has taken the metre to wash out and hack their carrots before selling them at the farmers market here in Italy .
The continuing course in sell vegetables is adding economic value . Because someone take the time to wash and hack their carrot , that action has add “ note value ” to the product . I ’ll take on that , on some level , I ’m not well-chosen with this idea , but I suppose that ’s because in this specific case , I really enjoy chopping cultivated carrot , so the idea of buying pre - chopped cultivated carrot is n’t a perfect convulsion with me . I was n’t so crazy about the mixed salad super acid software that started showing up a few tenner ago , either , and I recently made fun of the cooked corn on the cob in plastic wrappers .
But , I ’m plainly the dinosaur here , and of the less stubborn other client in the universe , a whole lot of them do seem to enjoy the convenience of value - add fruits and vegetable . This means that small farmers that sell their green groceries should gravely consider agency in which they might bring value to their products .
In most cause , the added note value is probably some frame of processing . Carrots can be made into carrot bar , Daucus carota sativa salad , and used as an factor in canned stew ; they can be freeze - dried and sold to backpacker , and so off . The trick is disclose some synergy between your own capacity to add economic value and your ability to market the resulting intersection . There ’s no degree in make with child stack of delicious carrot salad if you ca n’t deal carrot salad . But there are n’t too many products to which note value can not be bring . If your customers really like you personally , and buy from you because they like you so much , or are well-off with you , you have actually supply value in the pattern of worked up solace , which can be a pretty of import motivator .
If you sell ears of corn labeled “ develop on the ground where the baseball movieField of Dreamswas filmed . ” , for some people , that will be a tremendous addition to the value of the maize . plectrum - it - yourself plantation often sum up time value to their yield by enabling the quick , family experience of harvesting fruit together .
A good - count recording label is also a way to possibly add note value to a veggie product , and is certainly the way that many fruit companies establish brands of fruits . Chiquita banana have had a rambling chronicle , but there ’s no doubt that the little blue adhesive tags added value in the form of some sort of comfort , as if subconsciously , we as consumers had been train to believe that the lot of banana with Chiquita labels were in effect to eat on and did n’t contain hidden Lycosa tarentula .
One of my own preferent added value on vegetable is the roasting of the beets that are usable here . The roast beets cost a routine more than the raw Beta vulgaris , but almost everybody prefer the roasted one , because they ’re already cooked , nicely sweeten and need only be sliced to be instantly edible . Hmm . Roasting also sweetens carrots .
When is some apt Fannie Farmer go to discover that there might just be a market for pre - roasted carrots ? Stranger value - added thing have happened .
Read more of Rick ’s Favorite Crops »
