Today , December 12th , is set away as International Poinsettia Day , an first-class opportunity to glow a spotlight on these blooms and the people that help produce them .
Since 2017 , Wagagai is Fairtrade - certified and launch the Fairtrade Cents Bonus Fund to support living pay at poinsettia farms . In this article , Boenders talks more about this opening move and his on-going search for industriousness partner .
Before these Christmas blooms arrive at the remainder - consumer , they are grow and raise by people at farm as many other plants that initiate from newspaper clipping . Boenders attempt to see that these poinsettia farm proletarian earn enough to meet the costs of all important needs . He highlights that only 0,5 cents per clipping could make a significant difference of opinion in providing living pay to farm worker .
" As a Pilot to evoke wages , we introduced the Fairtrade Cents Bonus Fund . The importer pays a fixed Fairtrade Cents Bonus of 4,5 euro cents per cutting , on top of the regular Fairtrade Premium ( 0,5 cents for the poinsettias from Uganda ) . The bonus of 4,5 cents blend in into a Fairtrade Cents Bonus Fund . The revenue is paid out to the workers instantly and lift their income . The monetary value step-up is so little that consumers are unlikely to notice it . Currently , we sell about only 1,6 million Fairtrade Poinsetta cutting out of the total 55 million Poinsettias we sell . We either would like to increase our Fairtrade betray slip or find a way to add a diminished extra bounty to the other clipping itself . "
He is confident that collective efforts to promote living wages will have a greater impact . We are eager to collaborate with industry pardner to jointly move towards living wages in the cuttings sphere .
Ideally , competitor in our manufacture should n’t affect go payoff . We look onwards to deal originative insights to achieve this goal . " He anticipate that the issue of living wages will play a more prominent role in the flower industry in the future . incorporated sustainability due industriousness , for instance , is becoming increasingly crucial , and aliveness wages are definitely part of it . "
For now , Boenders and Wagagai will continue to advocate for living pay and their Fairtrade Cents Bonus fund , hoping to breathe in others to join so that Christmas Stars can really play the emotional state of the Christmas time of year .
For more information : Wagagaiwww.wagagai.com
