" It is riches that has the capacity to help us get the best wretchedness . It seems very obvious , but it is not what we have been endeavour for in recent decade . " It is the caption of Miguel Gomez Martinez ’s column " What ’s expensive is good " ( Lo caro is bien ) release inPortafolio . He review the dissertation of Professor Alejandro Ruelas - Gossi , Ph . D. which show the indigence for Colombia to reorientate their business model towards the production of high value goods and services . According to him , the contention for the lowest price does not make it possible to mother wealth . " What we need to do is to add whatever we are good at bring out to the highest horizontal surface of value generation . "

Even though no flowers or the flower industry is play up in this study , links can be made .   " The analysis could well apply to our flower industry , as related to the USA - Colombia swop , where “ our mannequin ” rule and controls about 80 % of exports and 65 % of significance " , says   Mauricio Gleiser ofVacuum CoolingColombia .

" As termination of such prevailing “ modest cost ” strategies , which the author characterize ( “ inexpensive is synonymous with a fragile productive structure , vulnerable to changes in the economic spot . ” ) the history of this industriousness ( especially since other 90´s ) is plagued with continuous episodes of Mary Leontyne Price war , bankruptcy and acquisitions at all section from farms to forwarders to airline to importer to wholesalers . "

See below the entire column of   Miguel Gomez Martinez : invite by the Sergio Arboleda University as part of its donnish plan , Professor Alejandro Ruelas - Gossi , Ph.D. in Strategy and Complexity Theory from the University of North Carolina , and a Master ’s Degree in Management Technology from MIT , visited Bogotá . The expert made a provocative and interesting presentation on the demand to reorient Colombia ’s business simulation towards the product of high-pitched time value good and services .

The cardinal idea is that the current international toil distribution wants to separate ' thinking ' from ' doing ' . Poor countries are encouraged to produce as tattily as possible the goods postulate by advanced economies . Low cost is a poverty ambush , because , in lodge to contend , wage must be broken and the accent must be on maximize output with minimal resources . There will always be a country with a higher level of poverty that is uncoerced to produce at a gloomy cost . Ruelas believe that the full case of this bad model is the “ maquila ” that proliferate in northern Mexico , his native area . The challenger for the lowest costs does not make it possible to generate wealth .

It is necessary to lay yourself at the highest value level . But the interesting thing about the thesis is that it is not about producing cutting - edge applied science that are not available to our country . What we need to do is to bring whatever we are good at producing to the highest level of value generation . The dairy industry in New Zealand or the Mexican avocado tree sphere are clean instance of how it is possible to get the maximal value from a bare production without resorting to scurvy prices .

No matter how basic they are , mathematical product have the potential to raise emotions and stimulate our tastes . " honorable and expensive things return wealthiness , " says Ruelas . Good products and services are expensive because they are suitable and can be highly grass by consumer . What ’s expensive is profitable , while the brassy is synonymous with a fragile productive structure , vulnerable to changes in the economical situation .

Could we formulate from our chocolate a intersection with a much higher added economic value than the simple grain ? Could we give our beautiful emeralds more economic value , so that we may stop exporting them in the rough ? Could we add note value to many of the products we are able-bodied to produce , countenance us to become leaders in those market niches ? Instead of keep on to look for competitive gaps we are ineffectual to fill , given that our work force is neither abundant nor tatty , we could try being very unspoiled at developing the potential that we already have .

In Holy Order to reorientate our development exemplar towards high value , we also need skillful infrastructure , a technical content and intimately civilise people . But the crucial affair is to block the idea that poverty will get us out of poverty . It is wealth that has the capacity to help us overcome miserableness . It seems very obvious , but it is not what we have been striving for in late decades .

Addendum : With the current belief that the State must pay for everything , even for things it is not responsible for , it is inconceivable to overcome the financial crisis .

germ : https://www.portafolio.co / opinion / miguel - gomez - martinez / lo - caro - es - bueno - columnista-520556