Those who are used to doing their received tour at the HortiContact in Gorinchem will be up for a surprisal this calendar week . The exhibition plan of the show has been update and with an innovation award , theme surface area and networking lounges , the exhibition is pace into the future . " The kinship and the connection with growers stay important . With more experience and interaction we also attract the grower of the future " , says Mariëlle Schonewille , foreland of the fair .
Ready for the futureThe familiar places on the HortiContact are no longer . After companies had been able to find their spot almost blindly for more than ten years , they have to look for it next hebdomad . It ’s perhaps the most eye - catching change on the expo floor , but there ’s more going on .
The HortiContact has had a impregnable reputation as the trade fair for the Dutch grower for many years . However , with competition from the Fruit Logistica and GreenTech , among others , the Dutch craft fair was sometimes described as a picayune too familiar and sometimes even reasonably predictable . The trade mediocre administration stepped up and change its name from Tuinbouw Relatiedagen to HortiContact . As of this year , the alteration will continue and around 430 companies will present themselves on the renewed exposition level .
Relationship and experience"We were a pur sang human relationship average and that certainly remains important , " says Mariëlle Schonewille , drumhead of the HortiContact . " But a new generation is arriving in gardening : highly educated , educated with computers and with other needs . They require to try out novel thing , experience them , feel them . They want to attend presentation , clear knowledge and develop themselves on the exhibition floor " .
In consultation with the exhibitors , a multi - year plan has been pose up to get together this need with a young set - up . For exercise , the exhibition base is put in a more playful manner , there are various base arena on diffuse fruit , innovations and medicative cannabis , there are networking lounges and there is an invention award .
" We are build up into a platform with more experience and interaction " , Marielle says . " The HortiContact continues to be a full - service barter fairish and therefore very accessible . With this , we have mature into the platform for the Dutch grower and we want to continue to do so . In late long time , we have see that foreign visitor are also dandy to gain from Dutch cognition and we will certainly not let that pass us by , but with the new concept we are also centre on the new generation . We cherish the current visitant . "
Platform for the Dutch growerDigitisation therefore also plays an authoritative role on the trading floor this twelvemonth . With the EasyGo system data of exhibitors and visitant can be share digitally . " Every visitant get a badge . If you hold this badge against the exhibitor ’s locker , you receive all the information digitally in your mailbox . The shower start out the data of the visitors to swear out them well " , Marielle designate . " This year it is required to register online in approach . visitor will receive a QR codification and then the digital badge " . The organization is linked to the on-line chopine MyEasyFair , with which exhibitors also have an online prick to profile themselves throughout the twelvemonth .
For more information : HortiContactFleur Lenses[email protected]https://www.horticontact.nl
