FloraCraft ® announced Chief Operating Officer Steve Carlson has been elevate to president .
A 20 - year veteran of the company , Carlson will lead all manufacturing , fabrication , and global supply exploit . He will also take over young roles in scheme development , accounts , and marketing . In addition to his promotion to Chief Executive , Carlson will remain COO , a berth he has held since 2019 .
Carlson assumes this new role from Eric Erwin , who has served as president and CEO of FloraCraft since 2017 . Erwin will continue in his role as chief operating officer and remain on the board of director , overseeing sales , marketing , and mathematical product development . Company founder Lee Schoenherr continues to serve as chair of the board .
“ Steve is truly a talented executive , and this promotion is very well - deserved , ” Erwin said . “ When I first arrived at FloraCraft , it became very percipient he had all-embracing knowledge of the business , understand its complexity and nuances . He has taken that knowledge and come up modern way to avail us develop , modernise and become even more efficient .
“ What ’s more , he understands how to develop leader from within , which is a critical component to our success . He truly embodies our values , and I am confident his leadership will allow FloraCraft to thrive for another 75 old age – and beyond . ”
Carlson joined the fellowship in 2000 when the company he owned with his forefather was get by FloraCraft . During the past two decades , Carlson has playact key role in modernise the line , include :
“ A squad committed to excellence , driven by innovation , and not afraid to enquire questions , has been a all-important component in FloraCraft ’s achiever , ” Carlson sound out . “ I see forward to foster and growing this environment in my unexampled position as we crowd the boundaries of how we run , find young ways to serve our customers , and commit in our community .
“ I ’m reward to be entrusted with a key role in manoeuver the company ’s future and attend forward to the challenges and opportunities ahead . ”
Under Erwin ’s leadership , FloraCraft has deliberately been concentre on succession preparation and build up home leadership . Working with the board of directors and leadership squad , Erwin has spent several years ‘ natural endowment mapping , ’ name individual who can grow into new leadership view , including Carlson .
“ With this promulgation , we continue to execute our plan of build up a long - term and sustainable organization fill with the dear leaders , ” Erwin said . “ We are committed to remain independent and developing a world - form organization here in Ludington .
“ For more than six years , I have been deeply focus on creating a chronological succession plan that raises up our next generation of leadership . I feel very sure-footed we are well on our way in that journey . ”
dynamic in the Ludington community of interests , Carlson has served as president of the Ludington Area Schools Board of Education for eight years . During his incumbency on the school day board , he was a champion for the construction and transformation of the district ’s facility , including the unexampled Ludington Elementary School and the recast Middle / High School building complex . He is also former chair of the Ludington & Scottville Area Chamber of Commerce . He and his wife , Andrea , have two daughters .
For more information : FloraCraftwww.floracraft.com
