Once again , Messe Essen will become the external meeting point for the horticultural industriousness when IPM Essen give its doors for the 41st time from January 28 to 31 , 2025 . A special highlight await the green retail sector in the center of the amply booked exposition grounds : the IPM Discovery Center . This special area for creative POS concept will be located in a new space this year : Hall 5 will translate into an inspiring trend hall . The European Floral Suppliers Association ( EFSA ) will also be represented there . Garden centre operator can bring out numerous new marketing ideas and have concrete testimonial for their businesses . The sphere is designed by creative director Romeo Sommers , with point of view twist provided by the de Haan Group .
At the IPM Discovery Center , sustainability takes center stage as a agent in buying decision . The 400 - substantial - metre expo space demonstrates how DIY stores , garden centers , and various other retail merchant can present and trade plants in a advanced and environmentally favorable way . One of the main composition is biophilic design – a concept that integrates natural elements such as live verdure , daylight , and constitutive materials into sale space .
Another focus is experience - push retail . visitor can discover how storytelling , interactive intro , and multi - centripetal elements can make an emotional connectedness between customers and brands . The vehemence is not only on what client experience but also on how this experience gains significance in their daily life history .
The trade interview will gain linear perspective on how sustainability and experience can be successfully conflate in New green retail . With innovative and forward - thinking ideas , this special area demonstrates how company can respond to the spring up need for environmentally witting and customer - oriented shopping experiences .
The IPM Discovery Center invites visitors to explore the retail world of tomorrow , either independently or on a guided tour with Romeo Sommers . Tours , each lasting about 30 minutes , get going daily at 10:00 AM and 2:00 Prime Minister .
EFSA partners with the Discovery Center at IPM EssenFor the first time , the Discovery Center and EFSA are knead tight together . In Hall 5 , an EFSA Lounge will be create with the same flavour and palpate as the IPM Discovery Center . All EFSA exhibitors – admit NDT , Ter Stege , Fleur Ami , Capi , Woodlodge , Esschert , and Baltus – will also showcase their products in the Discovery Center . Offerings include indoor and outdoor flora batch made from various stuff , decorative item , and flower bulbs . Additionally , the follow companies and brands will present Modern products in the IPM Discovery Center : Air so Pure with breeze - purifying plant life , Kahler with innovative storehouse concepts , Hackboe and Seed2Soil with horticultural applied science , and Haymarket Media with a magazine .
Glass Podcast StudioThe prescribed IPM Essen podcast , " From the Greenhouse " , will return for the 2nd time as part of the IPM Discovery Center , featuring a meth recording studio apartment – a glasshouse supply by ACD . diligence personalities will be present to discourse current topic . Visitors are invite to stop by , grab a pair of phone , and listen to the bouncy conversation . A new episode is released on the last Friday of each calendar month on all major podcast platforms .
For more information : IPM Essenwww.ipm-essen.de
