Matchbox cars are still in business . The mark has a recollective and interesting history , starting all the way back in 1953 . Matchbox was originally a British company that produce dice - cast miniature vehicle . The name “ Matchbox ” was chosen because the original models were small enough to fit inside a matchbox .
Over the long time , Matchbox became fantastically popular and expanded its range of vehicles to include cars , trucks , woodworking plane , and even expression equipment . The stigma was known for its attention to detail and realistic designs , which made their models extremely seek after by collectors .
In 1969 , Matchbox face rival from a new role player in the die - cast gondola market – Hot Wheels . Hot Wheels offer fast , sleek cars with flashy designs , which appealed to a younger audience . Matchbox struggled to keep up with the changing trends and sales declined .
In 1992 , Matchbox was sold to Tyco Toys , a caller do it for its electric racing sets and other toy . Tyco Toys later became a part of Mattel , one of the largest plaything company in the world , in 1997 . Today , Mattel still owns Matchbox and continues to produce and trade Matchbox cable car .
Despite the challenge faced over the years , Matchbox has manage to stay relevant in the ever - changing toy industry . The brand has adapted to the demands of the market place and continues to unfreeze raw model and blow up its compass .
One of the ground for Matchbox ’s enduring winner is its direction on authenticity and pragmatism . The make has partnerships with various railroad car manufacturers , allowing them to produce highly elaborate replicas of popular vehicles . This attention to point is appreciated by collector and enthusiasts who prize accuracy in their miniature car collections .
Matchbox also keep up with current trends and releases models that excogitate popular culture . For lesson , they have released car inspired by motion picture franchises like James Bond and Fast & Furious . These tie-in - in model bring forth excitation and draw in young customer .
In recent years , Matchbox has also made a button towards environmentally friendly practice . They have introduced a crease of “ eco - friendly ” vehicles that are made from 100 % recycled materials . This reflects a growing awareness of sustainability and appeals to consumers who prioritise eco - conscious products .
to boot , Matchbox has embraced digital applied science to enhance the play experience . They have introduced interactive playsets and augmented reality features that bring in the cars to life in new and exciting ways . This desegregation of technology help to keep the make brisk and engaging for younger generations .
Matchbox cars are still very much in business enterprise . Despite facing challenge and changes in ownership over the years , the marque has managed to accommodate and continue a big histrion in the die - cast of characters car market . With its focus on authenticity , current trends , and sustainability , Matchbox stay to appeal collectors and new client alike .
Caroline Bates
