atmospheric condition has been the main challenge for the sales event of most outside plant in Southern Europe . " In Italy , for exemplar , we had honorable atmospheric condition from March till half April . Then till the ending of May it was quite insensate and showery and temperature apace shot up and double at the beginning of June " , explain Alexandro Bock of DIEM , a hibiscus breeder and young works supplier who also render end plants in Italy and the South of France . " The weather affected the sales of many ware , particularly for crops like petunia and geraniums . Fortunately , for the hibiscus sale it ’s still quite an okay year so far . "

Alexandro Bock at theMyplant and Garden2019 in Milan , Italy .

thought-provoking weather condition conditionsFor Diem , the hibiscus time of year of ruined plants run from March till the showtime of August . They sell the plants in Italy and the South of France . When attend back at the season , Bock is quite proud of , particularly when he liken the hibiscus gross revenue with that of other crops . " Mid - April and May was the most intriguing month for most crops . The temperatures were too cold and too showery for the time of the year , which holds back many end consumer from garden and therefore buying plants . Then , the demand increased a bit but speedily decreased as the temperatures quickly increase , to high - than - common temperatures - from 15 to 32 stage for example . "

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sale affectedIn bit , many growers , including DIEM , lost rescue . " Fortunately , they were able-bodied to empty their glasshouse , unlike growers of geraniums and genus Petunia who had to throw away a lot of plants . "

Also in SpainAlso in Spain , it seems to have been a more challenging year for many growers . " I heard that the sales of Sandevilla and Mandevilla was also a little more complicated than usual . mass did not seem to have consumed as much as last year and also here , many geranium and surfinias stay in the nursery . "

Hibiscus sales - quite OKBut why were the hibiscus cut-rate sale well than expected ? " It might be the fact that masses are currently looking for dissimilar - and other than the common - case of flora and it seems that they are uncoerced to spend a little more on it . "

This may also explain the good sales they ’ve experienced during the two week in the run - up to the fourteenth of July , the national holiday in France . " It is a period where a set of different plants are being sold . And this year , we have had very good sales . "

option about to take offBesides being a ruined plant life grower , DIEM ’s main body process is breed and producing young flora . The new varieties are breed at their site in Italy , as well as where the unseasoned plant and cuttings are being produced . These products are supplied to agriculturist deposit all over Southern Europe and China . In a twosome of weeks , when the finished plant season comes to an end , they will begin the selection procedure of their unexampled 2020 potpourri .

© FloralDaily.com/Elita Vellekoop