I look back on last hebdomad ’s Trade Fair Aalsmeer with a very good feeling . With20,000 visitors from 50 country , our fair was a huge success . With 600 participating caller , we were at our uttermost and even had to disappoint people . I was there myself for all three years and enjoyed the optimistic and cocksure standard pressure .
by Steven van Schilfgaarde , CEO FloraHolland
Of naturally , in the conversations I had with growers and buyers , concerns about the sharply increased costs , especially of vigour , came up . This is wholly understandable , as enterpriser are facing major challenge and uncertain time beforehand . But it is good to share concern and get wind how other growers and purchaser are meeting them . As always , the sector is shew capital resilience under difficult circumstance . In the ending , we all benefit from a strong Floriculture sphere .
Great entrepreneurial spiritA capital entrepreneurial emotional state characterize our sector , and I also taste this during the Trade Fair . In my talk , I see many new initiatives pass by . There is a lot going on internationally , in particular . New products are coming onto the market from Africa in plus to Rose and summer flower , which are already arriving for the clock as early on as December . I heard about new production sites in Portugal and Eastern Europe . In our own country , space is at a agio . In Africa and South America , as in Eastern Europe , for example , there is enough large - scale flower output quad available . Internationalization of flower production , in particular , is going quicker than expected . Dutch grower are eager to speed up the DOE transition . However , this requires governing accompaniment . At the consequence , this falls short .
Tight proletariat marketI also hear a caboodle about new developments from the purchaser ' side . Not surprisingly , companies are looking critically at cost and opportunities to save . Large buyers see opportunities for more efficient exercise of distance , coalesce with digitalization and a smarter use of staff . Not only Royal FloraHolland is experiencing the consequences of the pixilated labor market place . Other sectors are not experiencing the concentration of work in the aurora that we have traditionally had to deal with . This is precisely why we postulate to change . Like all other sectors , we in Floriculture also have to deal with an aging population . Not long ago , I speak to a buyer who was struggling to attract novel buyers . Applicants were hiccuping about getting up every day at five o’clock or originally . All ontogenesis necessitate taking a good look at adjustments in the rhythm of the sphere and make clear choices about this .
First National ClockOur strategy reply to these developments in the first place with our global digital program Floriday . During the Trade Fair , I spoke with a purchaser from the US who wants to plug in to Floriday . And he ’s not the only one . Our chopine sustain our international ambitions . We are also going to do that by modernizing external provision . More dispersion of logistic process on both our side and that of buyers is made possible by One Auctioning . edict picking is a requirement for this . After efflorescence in Naaldwijk , we are gradually rolling this out at all location .
We do this cautiously and therefore step by step . The first National Clock C06 with Cut Anthurium will be extended on 24 November with the product groups Cut Orchid , Alstroemeria , and Strelitzia . This will make a full - fledged and interesting clock for buyer . It is a present moment to look frontward to . I am convinced that it will be a succeeder , but ' the proof of the pudding is in the eating . ' In line with this , we are commence a pilot burner in Eelde with the newfangled Digital Clock , which pop the question more and different feature article and thus convenience to buyer .
Customer platformsWhen implementing our strategy , we always look at what is go well and what can be better . We do this in carbon monoxide - creation in direction teams and coordination with client program . Sometimes you have to take a step back and then accelerate again . Sometimes , unfortunately , this is accompany by inconvenience for customer . That is annoying but sometimes unavoidable . Fortunately , I also noticed a lot of bread and butter for the necessary changes and an increasingly share sense of urgency . Based on all remark and feedback , we will make final choices next year about the tempo of the sector with new trading chance for clock and direct . In doing so , the ultimate destination is to fare together as powerfully as potential and create genuine lucidity on where we are moving . This is really necessary now so that everyone can build up on it successfully and with which we together respond to the big challenge we face .
For more information : Royal FloraHollandwww.royalfloraholland.com
