Most consumer do not think ordinarily about the origin of the emasculated flower they purchase . Though many people are informed , conscious consumer who do do it to hound for eco - well-disposed products for many aspects of their lives such as food , beverages , and body guardianship , when it comes to the flowers at the centre of their dinner table , they often do n’t count sustainability .

by Bill Prescott , Marketing Communications Specialist at the Sun Valley Floral Farms

fortunately , consumer are starting to request more info on where and how their flush were grow and who grew them . As the first Rainforest Alliance Certified flower farm free-base in the United States , we receive this substitution class shift .

At the Sun Valley Floral Farms , we advance transparence not only in our commercial enterprise , but in the total flowered industry . Based in Arcata , California , our farm is nestled between the gargantuan redwoods of Humboldt County and the tough Pacific coast characteristic of this part of the state . We aim to be stewards of the earth and work in harmony with nature to create amazing gash flowers that are safe for James Leonard Farmer to grow , and advance healthy grease .

So , how do we play up to our customers that we are a sustainable farm dedicated to the economical , societal , and environmental well - being of our res publica , our flowers , our team member , and our community ?

The path that makes the most sense for us has been to obtain documentation to the Rainforest Alliance Sustainable Agriculture Standard .   This trusted corroboration rapidly indicate to consumers that our flowers were raise in a responsible , ethical and sustainable fashion .

People take the air through a supermarket floral department see amazing colors and textures and experience a whirlwind of perfume . You only have a few seconds to get your message across to a consumer , to help oneself guide them to your product . The extremely recognisable Rainforest Alliance “ fleeceable frog ” seal has been an all-important part of our marketing since we achieved certification in 2017 .

distinguish yourself in a crowded securities industry place is essential . We take to tell apart ourselves by the way we farm . This has always been the means we ’ve done things . While conventional flower culture often come at the disbursement of sizeable ecosystems , the Rainforest Alliance certify efflorescence that we grow help ensure foresightful term grease wellness , and exhibit our value to our consumer –   that we honour our workers , neighbors , and surrounding environment .

After locomote through the intensive process of Rainforest Alliance certification , we are now utterly positioned to reach people who truly handle about our satellite and we have an excellent tool to at once and credibly convey our values to fellow blossom lovers .

bloom are one of the most world-wide gift . They translate to joyous occasions , as well as the lamentable moments in life history . When you give a endowment , do n’t you want to know that you are sending a gift that is beautiful but also free of toxins and unhealthy chemicals ?

Flowers encourage people to touch their blooms , feeling a balmy flower petal is a natural impulse we finger even before we take to take the air . Flowers have inspire creative person and mind since the commencement of time , and we care for this legacy . As James Leonard Farmer we devote our life history to growing flowers that will make for the great unwashed use and pleasure .

The CEO of Sun Valley Floral Farms , Lane DeVries says , “ I have never seen a mortal receive flowers , and not be felicitous . ”

By partnering with the Rainforest Alliance , we have made a conscious decision to take the infrangible good quality , responsibly grown flowers to market . Flowers that will be partake with families and friends , over laugh and binge , enriching life story and of course , bringing joy .

origin : Rainforest Alliance