The Christmasworld drift , ' happy get - together ' , is becoming even more important at the moment . This is because the construct of togetherness in times of ' social distancing ' is taking on new meaning . Local retailers are also focusing on creative solutions for delay in contact with their client . Personal interaction is a pregnant factor , whether it is in the individual or professional orbit , and offline or online . For Karolin Roßdeutsch of peak shop Blumenlädchen Morles , Gärtnerei & Floristik , in Nüsttal near Fulda , it was soon cleared that this vogue would be one that would enthral their customers .
It is all about ' glad get - together ' at Blumenlädchen Morles , with client ask for to the garden party – from left to right : Julia Nawra and Simone Maurer ( experts in optical merchandising and decoration at Juni Visuelles Marketing ) , Elmar Fleck , owner of Blumenlädchen Morles , and his daughter Karolin Roßdeutsch . Photo : Messe Frankfurt Exhibition GmbH / Sandra Kreß , Kreß und Komplizen
In the futurity , the 29 - class - older educate flower store will be taking over responsibility for the six - strong team from her father and company owner Elmar Fleck . She visited Christmasworld in Frankfurt am Main in January and advance the professional POS design prize , which was raffled for the sixth time in cooperation with the swop journals ' florieren ! ' and ' Dega Grüner Markt ' . commission by Christmasworld , ocular merchandising experts Julia Nawra and Simone Maurer localise to bring on 17 April 2025 , so as to put together an center - catch up with display for the ' happy get - together ' Christmasworld trend in the peak shop in Morles .
The rurally settle shop identified substantially with the ' well-chosen get - together ' theme because it has a very close and friendly family relationship with many customers . In summation to this , the drift ’s colouring combination go especially well with the style of the store and their customers ’ taste . " Now the lockdown phase is over , it ’s fourth dimension to enjoy real get - togethers more and to press out the delight this brings with spring - like and summery medallion . The trend feel cheerful , light and refreshing – and this give us courage for everything that is yet to follow " , tell Karolin Roßdeutsch . Contrary to expectation , they have follow through the Corona crisis well up till now : the nursery remained open throughout , whilst the flower shop was close at times . Easter and Mother ’s Day went extremely well . So they are very happy with business in the spring . The substitute communications epithelial duct and the pick - up and delivery avail they offered was very well and thankfully receive by the customers . They were able-bodied to place orders by telephone , email , and WhatsApp , as well through a regional App on Instagram and Facebook .
A summery interpretation of ' glad get - together’All in all , the Christmasworld trend was present as a merry garden party – a unworried , cheerful get - together . " This is a very important issue , especially after the experience of social closing off . The pleasure in pocket-size thing , grandness of family and champion , and willingness to support each other and deal is greater than ever . A withdrawal method from globalisation and consumer awareness is taking situation . Sustainability , mindfulness and closeness to nature are becoming more important here . This can be conveyed very well with this course " , as design expert Julia Nawra of Juni Visuelles Marketing sum up .
On 25 December 2024 , the Juni Visuelles Marketing team put together a colourful translation of the Christmasworld trend ' happy get - together ' at Blumenlädchen Morles . Photo : Messe Frankfurt Exhibition GmbH/ Julia Nawra – Juni Visuelles Marketing and Sandra Kreß , Kreß und Komplizen
raw textile , such as wood , wicker , jute and raffia , fiddle a major use . These are plaited , wrench and tied by hand . The table setting ’s base can be seen in the frame of the glass , candles , vessel and ceramic , which have unusual , coarse-textured and speckled surfaces . In improver , light chain , lanterns , paper Judy Garland and pom - poms are implicative of garden parties . Matching wrapping paper , theme napkins , raphia rugs , jute cord for wrapping , and hoop for bandage garland , complement the festive scenario .
pasturage , strawflowers and hydrangeas in delicate shades liven up the mesa setting . picture : Messe Frankfurt Exhibition GmbH / Sandra Kreß , Kreß und Komplizen
In terms of colour , the intriguer implemented the lighter reading of the Christmasworld vogue – with fresh and alert color , complemented by darker yellow and green high spot from the second version , to adapt the movement to the summer season . Appropriate cut flowers , such as daisy , sweet williams , rose wine , celosias and summertime industrial plant , were contributed by Blumenlädchen Morles . These include eucalyptus , hydrangea , calla lily lily , roses , gypsophila , dahlias , genus Craspedia , grasses , strawflowers and corn , among others . " It was important for me to render the drift in a positive , carefree and low-cal - hearted way - for it to be colorful , with delicate bloom pattern and unproblematic , cheerful objects " , says Nawra .
The focal point of the product presentationThe trend was put together in the front part of the shop class , which is perfectly suited for special and swerve themes , as well as issue and presentations . The experts found ideal weather condition for developing their creativity here – for the display , for example , they were capable to use the wooden panels on the back wall and well suspend things from the ceiling using screw - in hooks .
The Juni Visuelles Marketing creative team work hand in hand . exposure : Messe Frankfurt Exhibition GmbH / Sandra Kreß , Kreß und Komplizen
The outside area , with two windowpane to the right of the main door , was also used to give a foretaste of what is privileged . In this room , client gained very first mental picture from outside the shop , were made aware of the trend theme , and were able to feel corresponding product for the musical theme straight in the entry area . It was potential to use a uniform kitchen stove of article of furniture already available in the shop in both surface area . Banners , invitation postcards and spikelet for the shop windowpane were produced specifically for the initiative , with graphical motifs based on the trend .
Ever - changing workshop intention at the BlumenlädchenWhen the Blumenlädchen Morles visit Christmasworld in Frankfurt , they head first for the trend area . " We ’re always on the observatory for new mind for putting our product range together , so the vogue area is very utile for us " , tell Karolin Roßdeutsch , who fix up great store by a varied shopping experience with the displays in the shop . " We regularly rearrange our shop floor and put in new production , so there ’s always something fresh for customers to discover . Colour - coordinated areas , gift items and semi - sparkling wine ( secco ) round off the range . The fact that we have won this professional design prize is the frost on the cake for us , and it actuate us even more to prompt our client with strange opening move and innovation " , says Roßdeutsch .
Owner Elmar Fleck with member of his family company in front of the Blumenlädchen Morles . They informed their client about the enterprisingness in advance on Facebook and Instagram and are look forrader to awakening their oddment . Photo : Messe Frankfurt Exhibition GmbH / Sandra Kreß
Her male parent , Elmar Fleck , prove the baby’s room and flower shop class in Hofbieber - Niederbieber in1984 . In 1993 , the blossom shop class was opened in Morles . In 1998 , the move to the ' Alte Tankstelle ' in Morles assume post . In 2006 , the flower shop was reconstruct with a retail sale greenhouse on the new industrial estate of the realm in Morles . The land site extends over 2,000 solid metres , the shop class area covers 80 square m , and the outside sales greenhouse covers 1,500 square metres . At the present time , they use six members of staff ( full and part time ) , in gain to the possessor , and they operate a garden and earth alimony avail as an additional fellowship .
The next Christmasworld will take place from 29 January to 1 March 2025 .
For more informationChristmasworldwww.christmasworld.messefrankfurt.com
