China is an interesting marketplace for the nursery industry . Fulco Wijdooge , general manager at Ridder , has been survive in the Asiatic res publica for 18 years now . During that clip , he ’s got acquainted with all the differences between the Formosan and Dutch markets and entrepreneurial mentalities . Vlnr . : Greg Yu , Adonis Liu , Miko Hu , Fulco , Jeremy Yang , Cai Ke en Jane Qi
“ What you also see is that with all the possible logistic upshot , you ’ll have to focus more on localisation of function . That ’s what I also draw a bead on to do here in China – not just run with sale and services , which we ’ve been doing for age now , but also with production and sourcing , ” Fulco says .
Fulco also sees that issues arise with other parties . “ More and more Dutch company are setting up power here in China , but it ’s not enough to have just service and sale , specially because the Chinese want to become more independent and import less . That mean you ’ll have to see at solutions , which is an crucial goal for us . ”
RobotsAnother aspect that draw in a great deal of interest in Chinese horticulture is robotics . “ On the one hand it could be tell that there ’s no requirement for it in China , but I really consider China is uniquely put as a market place for agricultural automation and robotics . It ’s potential to have drones bring out here at a lower price price . ”
And it ’s necessary to have that automation , because labor shortage is an issue in China . “ There are many masses of fifty long time of years that also exploit in gardening to help with foliage picking etc . Those people finally retire , and then how do you react to that ? People are n’t exactly queue up for a problem in horticulture . ”
Many growers in China are still low - tech and mid - tech at the moment . “ But I believe the future is approaching fast . There ’s already a high interest , with digitization being a key gunpoint . On top of that , in China it ’s possible to produce high quantity at relatively humble toll , so it ’s perfectly possible to take reward of the benefit of scale in robotics . ”
Local cultureAll in all , there ’s a mint to do in the Taiwanese market , and Fulco enjoys doing it . “ People here are enthusiastic and motivated – they ’re always search ahead and they ’re positive , which is a very inspiring learning ability . ”
Another crucial expression to weigh is the consumer ' trust / distrust dichotomy , explain Fulco . " This clear merchandise branding a bit more complicated . A way to act on consumer confidence is by being constantly visible on the market - but also quality labels can play an important role here . Yet , the distrust sometimes can be so strong that word - of - mouth can be more efficacious than anything else . "
For more information : RidderFulco Wijdooge中国区总经理 General ManagerM +86 158 1050 1047 T +86 021 209 898 15 Ext . 881E[email protected]www.ridder.cn
