Eighteen stores that wow consumers with their displays and promotional efforts for Certified American Grown Flowers were selected as winners of the first - ever American Grown Flowers Month merchandising competition held throughout the month of July .

The winner represent first , 2d and third place honorees from among four large grocery retail merchant nationwide . Twelve mass market segmentation interpret over 1200 stores participated in the competition .

First place success were : large atomic number 39 memory board # 103 in Norwell , Massachusetts ; Dave ’s Marketplace storehouse # 08 in North Kingstown , Rhode Island ; Safeway NorCal storage # 3031 in Daly City , California ; King Soopers store # 112 in Bennett , Colorado ; Fry ’s Store # 64 in Gilbert , Arizona ; and Whole Foods Market store in Lancaster , Pennsylvania .

First Place Winner Safeway NorCal memory # 3031 in Daly City , California

Second place succeeder are : Big atomic number 39 computer memory # 86 in Wilbraham , Massachusetts ; Dave ’s Marketplace store # 04 in Warwick , Rhode Island ; Safeway NorCal storage # 1648 in Lodi , California ; King Sooper entrepot # 98 in Colorado Springs , Colorado ; Fry ’s Store # 675 in Buckeye , Arizona ; and Whole Foods Market store in Cincinnati , Ohio .

First Place Winner Whole Foods Market fund in Lancaster , Pennsylvania .

Third place winners are : Big Y fund # 90 in Shelton , Connecticut ; Dave ’s Marketplace store # 01 in Warwick , Rhode Island ; Safeway NorCal store # 691 in Berkeley , California ; King Sooper store # 102 in Longmont , Colorado ; Fry ’s stock # 60 in Glendale , Arizona ; and Whole Foods Market store in Philadelphia , Pennsylvania .

First Place Winner Big Y store # 103 in Norwell , Massachusetts

take part retailers were judged on the tone and sweetheart of their in - memory displays advance American Grown Flowers Month , their power to increase flower sales in July and their efforts to encourage the celebratory month overall , as well as promoting the Certified American Grown brand .

First Place Winner Dave ’s Marketplace store # 08 in North Kingstown , Rhode Island

First place winner at Fry ’s storage # 64 in Gilbert , AZ .

The average sales step-up for the top five fund from each company was more than 17.5 percent . Overall , participating store report an average increment in sales of 6.7 percent throughout the calendar month of July .

First place winner at King Soopers Store 112 in Bennett , CO .

The competition was launched after Congress declare July American Grown Flowers Month , which happens to be a mellow - production calendar month for prime but a traditionally slow prison term for retail flower sales . Until now .

Store campaigns were judged by Travis Rigby , publisher of Super Floral magazine and Florists ’ Review ; Keith White , AIFD , creative managing director for American Floral Trends Forecast and AANDK Productions ; and Tom Bowling ,   AIFD , PFCI , education managing director for Syndicate Sales .

take part stores that earned the highest marks had large attractive displays that were saturate with American Grown electronic messaging . In fact , the more ways store communicate the content visually and with verbal support from staff , the higher their gross revenue .

And retailers got very originative in their effort to attract attention to American Grown Flowers , using balloons , buttons worn by employee , the American Grown logo on signage and even red , white and downhearted pinwheel wind collector hats .

For more entropy : AmericanGrownFlowers.org916.441.1701[email   protected]www.americangrownflowers.org