After 60 years of active service in the horticultural industriousness as a manufacturer , Priva is ready to pivot into a new direction . Since 2015 the company has been slowly preparing for a hereafter that they are now quick to commit to ; provide services in add-on to their computer hardware solution . Meiny Prins , CEO of Priva : “ 2015 to 2020 has been an crucial period for Priva to adapt to our sight of the future , and now we are ready to place to it . ”
Priva has been active since 1959 and launch the first mood estimator in 1977
ClimatecomputerWhen you think of Priva , you credibly think of a mood estimator . And even though that ’s the guts of the company , Meiny Prins with Priva is also positive it ’s not the nub of the company . “ When talking about a climate electronic computer , you ’re actually talk about realizing the perfect climate . The same goes for a water installation : you ’re not sell a machine , you ’re helping cultivator with clean water system . ” And there ’s more to it . “ In the end it is mostly about the service of process to improve the crop by providing insight on what ’s happening within . The grower want result to his questions , ‘ what is the mood like ? ’ , ‘ do I have clean water ? measure this information is one matter , but turning that into useful knowledge for the agriculturalist is much more important ” , she carry on . “ With our young focus we want to reply those questions more clearly , rather than giving the cock to do so . ”
Digitizing knowledgeIn gild to do so , they started digitizing cognition and now they are launching the result of this journey : several table service to help agriculturist achieve better results establish on data from their own glasshouse . “ A agriculturist proportion between the engineering available to him and the knowledge he has on grow – a crack particular job that is and one of which the availability around the world became scarce . ”
Priva Growth LabsSounds a turn like a dream and a morsel phantasmagorical ? The team at Priva thought the same . The launch of new technologies can make it difficult to get a skillful idea of what it actually does for your troupe . To give customers a better estimation of the value of their engineering Priva started the Growth Lab . “ The Growth Lab allows us to visualize the experience of using our technology , ” says Meiny . “ It allows us to show what these novel developments mean for our client , and what it means for their plant life . Experiencing is an important part of it ; we require to make the benefit more clear-cut . ”
There are two different Growth Labs inside the Priva Campus where they showcase their applied science in a way that people can see them ; one for building and one for gardening ( nursery and indoor farming ) – the divisions Priva prosper in .
Priva also want to use these experiences to show the true value of the proficiency and technology they have to offer .
The well - know Priva edifice
Phil – Priva Horticulture Innovation LabsAs the existence of the Growth Lab shows , for Priva it is very of import to acknowledge that the services they are delivering are of economic value to the client . To be sure of this they are also induct in founding science laboratory , take up with Phil , which is short for Priva Horticulture Innovation Labs . In these labs , young approximation can be produce fast and by run pilots with new Service . Priva can test the weewee and get a practiced estimation of what the customer remember is worthful . Currently , autonomous growing and Energy Department saving , and making that seeable for the clients are stress areas . “ If you want to have a table service , you have to also ask yourself what kind of value you are make for your customers , ” suppose Meiny . “ you’re able to bring anything into the swarm and call it a service , but if it does n’t add any value it is not deserving the bandwidth . ”
ambitiousness in sustainability and urban areasThe new activities fit in Priva ’s ambition and the imagination that has Meiny ’s affectionateness : labor for honest internalisation of agriculture into urban areas . Over the last decennium , she ’s been actively promoting her concept of Sustainable Urban Deltas all over the world and tirelessly portion out the story about how the encroachment of climate change on our food production has become such an issue that billions of people will go athirst by 2050 , if we keep the system as it is .
Even though the tarradiddle is adjust broadly , and the Dutch horticultural industry as a whole started positioning itself more and more as a part of the solution to the spheric food job , Meiny says the story still needs to be shared .
“ The immature belt that is systematically being push out involve to be comprise into the planning in large urban sphere , ” she says . “ We need urban husbandry at a serious scale to battle this issue . Beijing today is a city of 12 million , the immature belt surrounding the urban center only cater about 10 % of its nutrient and the rest is being spell from other surface area – anything but sustainable . This is why we are hollo enceinte cities into action . They require to start find responsible for rethink how to prey their world . ”
intellectual nourishment system adjustedAnd it ’s not just word . This story also meet an of import role in the development of new product . Meiny is convinced that the entire food organization needs to be prove , and afterwards changed , to have a material impact . “ The current monoculture of food output is a big burden on the environment , ” she says . “ 30 % of CO2 emission amount from solid food production . Priva wants to combat this by connecting the point , for example by using the wastewater of a city for intellectual nourishment production or give a tomato plant grower rescue energy to an total residential surface area . We ca n’t solve this problem on our own . We ’re not a turnkey histrion , nor do we want to be . We want to be the connective between users , and we want to help oneself exit the gap with the economy . ”
That ’s where the new services come in . “ Dutch cultivator have been have with the grandness and the noesis on how to reach optimum efficiency in their harvest . The world character of the diligence urge us to make this knowledge also usable to cultivator with a unlike background – whether it ’s Chinese veridical acres or Russian retail . With our services we desire to make optimization available to them and with the Growth Labs we want to show them what they can do . ”
SubscriptionsThe raw services are provided as subscription . Priva ’s responsibility for the value of their product does not stop after bringing a service into the swarm . “ redact software in the cloud is the easy part , ” says Meiny . “ But the more important part of it is exact the customer ’ feedback and making the armed service more worthful through their input . A cloud readiness - up allows for easygoing updates on the customer side , as well as easily approachable source of information and direct feedback . It also give us an chance to offer direct supporting to customers with more specific issues . This bestow a plenty of value to the service . ”
For more info : Privawww.priva.com[email protected ]
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